Full Market Research
We use our strong market research experience to provide your brand with insightful outputs, both qualitative and quantitative, on a global level. Reframe Research offers a wealth of research expertise and is dedicated and passionate about the work it does.
Primary
Offering Qualitative & Quantitative Research including a wide range of therapy areas for both UK and Global. Incorporating a broad spectrum of all respondent types including patients and HCPs.
Qualitative Techniques:
Conventional approaches enhanced through Reframe’s unique techniques have been developed to uncover physician's internal and external drivers.
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Landscape Assessment. Unmet Needs: Physician; Patient; Segmentation
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Brand positioning
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Communication & messaging
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Concept development & Testing
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Detail Aid development & Testing
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Brand Footprint and ongoing branding to support the brand.
Quantitative Techniques:
Standard Quantitative studies designed to provide large scale samples robust enough to accurately reflect physician thinking including Trade Off; Conjoint and Segmentation.
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Unmet Needs: Physician Segmentation; Patient Segmentation; Quantification
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Attitudes, Beliefs & Behaviour
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Communication Strategy
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Message Testing
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Identification of optimal messaging platforms
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Advertising Concept Testing
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Detail Aid Testing
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Brand Equity
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ATU
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DFU
Secondary
Reframing the models developed to maximise insight.
High level input with Director level reporting and insights.
Physician’s Actions;
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Treatment patterns
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Market share – 1st Line, 2nd Line, 3rd Line across the different physician types
Patient Insights;
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Identifying and analysing specific patient groups
Clinical Trials Assessment:
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Updating and researching the latest Clinical trials of all competitors
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Determine possible impact on the market
These are developed specific to your market needs and dependant on product lifecycle.